Hello! As you begin your journey with HEKA AI, you’ll discover how your personal choices impact your overall well-being and how to build healthier habits to achieve your goals. It’s a highly personal experience and to support you effectively, we collect certain personal information from you along the way.
This Privacy Policy (“Policy”) explains how Astronex JSC (“Astronex,” “we,” “our,” or “us”) collects, uses, discloses, and otherwise processes your personal information when you use our Services—including our website, mobile application, and any other interactions you may have with us. This Policy also outlines your rights and choices regarding your personal information. This Policy forms part of our Terms of Service, and any terms not defined herein will have the same meanings as in the Terms of Service.
First things first:
You must be at least 18 years old to use HEKA AI. Do not use our Services if you are under the age of 18. Our Services are neither designed for nor intended to be used by children or anyone under the age of 18.
We implement technical measures to prevent individuals under 18 years of age from creating an account or otherwise accessing our Services. If we become aware that someone under the age of 18 has provided us with personal information, we will investigate the matter and, if applicable, take steps to remove the data and delete that individual’s account.
Quick Links to Information about Your Privacy
While our Policy might be comprehensive, we hope you do read it. These quick links might help:
What information does HEKA AI collect?
HEKA AI collects information from you directly when you create an account, use our Services, and through third parties.
More detail? See Personal Information We Collect.
How does HEKA AI use the information it collects?
HEKA AI uses your information to provide you with our Services, show you relevant ads and content, and improve the quality of our Services.
More detail? See How We Use Personal Information.
Does HEKA AI sell my information?
While HEKA AI does not expressly “sell” information to others, certain uses of Functional Cookies and/or Targeted Advertising Cookies on our website or app to collect, use, and disclose information may constitute “sales” or “sharing” of personal information or the use of personal information for “targeted advertising” purposes under applicable privacy laws.
More detail? See Managing Your Marketing and Personalized Advertising Preferences. If you prefer we do not do so, you may provide us with your choices as described in that section.
How does HEKA AI share my information?
HEKA AI shares your information with service providers, business partners, and other third parties to provide you with our Services. We also share your information with marketing and advertising partners to show you relevant content and advertising.
More detail? See How We Disclose Personal Information.
Does HEKA AI permit users to choose whether they receive personalized ads and marketing content?
Yes, HEKA AI provides users with the ability to decide whether they want to receive personalized ads or have their information shared for that purpose. You may provide us with your choices as described in the Managing Your Marketing and Personalized Advertising Preferences section.
Personal Information We Collect
We may collect personal information directly from you, automatically through your use of the Services, and from third parties.
Personal Information We Collect Directly from You
Account and Profile Information. This includes your name, email address, general location information (such as country or zip code), profile image or photo (if you choose to provide one), username and password, date of birth, and sex.
Food and Activity Diary Data. Certain features of our Services allow you to voluntarily share information about your dietary habits and the activities you engage in. This includes your:
- Dietary habits;
- Food, drink, and medications you consume (including as submitted via voice logging) and purchase (via our grocery integrations);
- Calorie count;
- Dietary restrictions;
- Fitness level, activity, and goals (e.g., weekly goals or habits like “eat more protein”);
- Lifestyle information (e.g., sleep data);
- Body measurements (e.g., height, weight, and BMI);
- Information related to any physiological conditions;
- Progress photos you may choose to provide; and
- Other information you might choose to submit in the notes (e.g., observations and reflections about your progress and mindset).
Food and Activity Diary Data may include sensitive personal information when the information indicates or allows someone to infer a health condition.
Communications with HEKA AI. This includes your email address, name, and any other content provided when you communicate with us, including exchanges with our personnel and Support Center chatbot.
Communications posted on social media pages, community forums, and online discussion groups. This includes posted content and related contact information you provide when interacting with our social media pages, online discussion groups, or public-facing community forums sponsored by or affiliated with HEKA AI.
Information you exchange with other HEKA AI users. We may receive the personal information you exchange with other HEKA AI users (such as your name, email address, diary entries, photos, fitness goals, and achievements) through our user messaging channel or community features.
Research and Survey Information. This may include information you provide if you participate in research and surveys, such as contact information, feedback, and any other information you choose to provide.
Events and Registration Details. This may include information related to your participation in our events (if any) as may be collected when you register for such events. For example, if you register for or attend an event that we host or sponsor, we will collect information related to your registration for and participation in such event.
Preferences and Other Requests. This may include information about your preferences, including communication preferences, preferences related to your use of the Services, and any other preferences or requests you provide when interacting with us.
Payment Information. If you pay for a Premium Subscription through our website, you may be asked to provide payment information. This information is not directly collected or stored by HEKA AI but is instead collected by a third-party payment platform used by HEKA AI to facilitate the transaction.
Personal Information We Collect Automatically
HEKA AI may collect usage and device data. This may include details about your browser, operating system, or device (such as your cookie identifiers, internet protocol (IP) address, mobile advertising identifier, and other unique identifiers), internet service provider, mobile carrier, general location information (including inferred location based on your IP address), actions you take while using the Services, information about how you interact with the Services, including the frequency and duration of your activities, information about the links you click, and other information about how you use the Services.
HEKA AI may collect information, such as usage and device data, from you automatically through cookies and other tracking technologies (collectively, “Cookies”) we use to enhance your experience when you use our Services.
We use Cookies for a variety of purposes, including to make our site work, ensure security, and prevent fraud (Required Cookies); to provide enhanced functionality and analyze usage to improve our website (Functional Cookies); and to provide you with personalized content and advertisements (Targeted Advertising Cookies).
What are Cookies? “Cookies” are small text files that are placed on your device when you visit certain websites. Like many other online service providers, we (and our third-party service providers and partners) use cookies and other similar technologies (such as pixels, web beacons, local storage objects, log files, software development kits, and others) on the Services for various purposes. We collect information through cookies both from those we set directly (“First-Party Cookies”) and from those set by third parties (“Third-Party Cookies”).
Managing Your Cookie Preferences. Depending on the country where you reside, you may have choices with respect to Cookies. For example, by modifying your browser settings, you may choose to accept all cookies, to be notified when a cookie is being set, or to reject all cookies. If you choose to reject all cookies, some of our Services’ features may not function properly. You can also learn more about cookies, how they work, and how to manage them through educational resources available online.
You can adjust your preferences and provide or withdraw your consent as described in the Managing Your Marketing and Personalized Advertising Preferences section below.
Personal Information We Receive From Third Parties
We may receive information about you from other sources, such as through third-party connected health devices, service providers, research partners, marketing and advertising partners, and social media platforms.
Service Providers. Our service providers may provide us with your information to enrich our Services. For example, we may collect information about how you use our Services to improve your user experience and to ensure the security and functionality of our Services. We also work with service providers who help us communicate with you when you have questions or submit requests for information.
Research Partners. We may collect information for research purposes and from surveys we conduct. This may include demographic information, your health and fitness goals, and feedback or other input regarding your use of our Services.
Marketing and Advertising Companies. This includes third parties that may share information about your interests, demographic data, and your interaction with marketing and advertisements you have seen or clicked on.
Business Partners. We may partner with other businesses to offer the Services. We may receive your personal information from those business partners as necessary or appropriate for the purposes described in this Privacy Policy.
Information Provided by Other HEKA AI Users. We may receive personal information about you that is provided by other HEKA AI users (such as shared content, photos, or achievements) through messaging channels or community features available within the Services.
Social Media Platforms. You may choose to log in to the Services through certain social media platforms. When you connect to the Services using your social media account, we may collect or receive personal information that you have provided to that social media platform. This may include your name, email address, profile picture, friends list, and other similar information available on your profile.
Information Collected from Connected Health Device Data. Certain connected devices—such as heart rate monitors, continuous glucose monitoring (CGM) devices, activity trackers, exercise equipment, scales, and/or wearable devices—that integrate with our Services may allow us to collect Food and Activity Diary Data, with your explicit permission.
With your permission, we may also collect relevant data from your device’s health and fitness repositories, such as Apple’s HealthKit or Android’s Google Health Connect.
- The information you provide to Apple HealthKit is governed by the Apple Terms and Conditions and Privacy Policy. The unique data you choose to send from HealthKit is not used by HEKA AI for marketing or advertising purposes, nor is it transferred to third parties for marketing or advertising.
- The information you provide to Google Health Connect is governed by the Android Terms and Conditions and Privacy Policy. The unique data you choose to send from Google Health Connect is not used by HEKA AI for marketing or advertising purposes, nor is it transferred to third parties for marketing or advertising.
- The information you provide to Samsung Health is governed by the Android Terms and Conditions and Privacy Policy. The unique data you choose to send from Samsung Health is not used by HEKA AI for marketing or advertising purposes, nor is it transferred to third parties for marketing or advertising.
Aggregated, Deidentified, or Anonymized Information
Please note that we may aggregate, de-identify, or anonymize personal information so that it is no longer considered personal information under applicable law. Once de-identified, this information does not identify you and cannot reasonably be used to identify you.
We may use and disclose such de-identified information for purposes consistent with those described in this Privacy Policy or as otherwise permitted by applicable law.
How We Use Personal Information
Provide our Services. We use your personal information in connection with the provision, administration, and management of the Services, including managing your account, providing troubleshooting and technical support, and otherwise operating our day-to-day business functions.
Communicate with You. We use your personal information to communicate with you, including responding to your questions and requests. We may also use your personal information to send you communications requesting information, seeking your feedback, or providing administrative updates such as changes to our terms, conditions, and policies.
Respond to Your Requests to Exercise Your Rights. We use your personal information to respond to your requests to exercise your rights regarding your personal data.
Send You Promotional and Marketing Materials. We use your personal information to send you newsletters and other promotional communications, including information about HEKA AI’s new features, offerings, promotions, events, webinars, and related content.
Targeted Advertising and Cross-Device Tracking
Targeted Advertising. We engage in targeted advertising. This means that you may see advertisements that are customized and relevant to you on the Services and/or you may see advertisements for HEKA AI on third-party services based on information that we have collected from and about you. If you would like to opt out of such advertising, please refer to the Managing Your Marketing and Personalized Advertising Preferences section.
We and our third-party partners may use tracking technologies to collect certain information, including your device’s IP address, online identifiers (such as cookie ID or mobile advertising ID), and activity information for these purposes. For example, our partners may use information about your visit to our website to deliver ads to you on non-HEKA AI websites, or they may use data about your use of our app to serve ads in other mobile applications. Additionally, we and our partners may use this information to evaluate whether our interest-based advertising resulted in further engagement with our Services.
Cross-Device Tracking. We and our third-party partners may use the information we collect to help identify other devices you may use (e.g., smartphone, tablet, desktop). This allows us to correlate your activity across different devices and browsers. Based on such correlations, our partners may serve ads across devices, control ad frequency, and evaluate the effectiveness of our marketing campaigns.
Analyze Usage of Our Services, Ad Performance, and Research
Analyze Performance of Ads. We use third-party analytics providers to help us analyze website and app traffic, understand how users engage with our Services, and assess the performance of our advertising campaigns. These third parties may use tracking technologies on the Services to collect this information.
For example, we use Google Analytics, a web analytics service that may set cookies in your browser, to better understand how users interact with the Services. To learn more about Google Analytics’ privacy practices, please visit their site. If you reside in a jurisdiction that allows it, you can opt out by installing the Google Analytics Opt-out Browser Add-on.
Research. We use your personal information to conduct surveys and questionnaires that help us better understand how HEKA AI users interact with our Services and for other research and analytics purposes, including measuring the effectiveness of our products, marketing strategies, and advertising efforts.
Enhance and Personalize Our Services. We use your personal information to improve and refine our Services, including leveraging technologies such as business intelligence tools, machine learning, and artificial intelligence. This allows us to personalize features and content based on your interests and goals (e.g., providing suggestions, personalized analytics, meal plans, and recommendations) and to test new features or updates.
Plan and Manage Events. We use your personal information to manage and facilitate event-related activities, including event registration and attendance, and to connect you with other attendees. We may also use your personal information to manage sweepstakes, contests, and promotional campaigns, each of which may be subject to its own terms and conditions.
Maintain Security and Protect Rights. We use your personal information to monitor and ensure the security of the Services and our business operations. We also use personal information to detect and prevent fraud, unauthorized activity, and misuse of the Services to protect you, our systems, and others from unlawful or unsafe conduct.
Satisfy Our Legal Obligations. We use your personal information to comply with applicable legal and regulatory requirements and to respond to valid legal requests and communications from law enforcement or government authorities, as required by law.
Manage Pre-Litigation or Litigation Matters. We use your personal information to protect our legal rights and interests in the event of pre-litigation, litigation, or legal claims.
Carry Out Internal Operations. We use your personal information to perform financial, tax, and accounting audits and assessments of our operations, including privacy, security, and compliance reviews. We also use personal information for general business administration, legal compliance, recordkeeping, and risk management, and to help maintain appropriate business records and enforce our internal policies.
Carry Out Sales and Business Transactions. We may use your personal information as part of evaluating, negotiating, or completing a business transaction (such as a merger, acquisition, divestiture, restructuring, reorganization, dissolution, or sale of assets). This includes circumstances in which personal information may be transferred or disclosed as part of a sale or transfer of company assets or in connection with a bankruptcy or similar proceeding.
How We Disclose Personal Information
We disclose personal information to the categories of recipients described below:
Our Business Partners. We may partner with other businesses to offer the Services and may disclose your personal information to those business partners as necessary or appropriate for the purposes described in this Policy.
Our Service Providers. We may disclose your personal information to third parties that provide business, professional, or technical support services to us and/or perform functions on our behalf to deliver the Services. These services may include IT and website hosting, payment processing, market research, customer support (including our Support Center chatbot or virtual assistant), data storage, data analytics, auditing, and consulting or legal services.
Other HEKA AI Users. We may disclose your personal information to other HEKA AI users in connection with features of the Services that are social in nature. For example, we may display any personal information that you post or otherwise make available through public-facing or interactive features, community forums, or discussion blogs associated with the Services. Please review your Settings to ensure you understand what information may be shared with your “Friends” or other users.
Our Marketing and Advertising Partners. We may disclose your personal information, including device and browser information as well as activity and usage data, to our marketing and advertising partners. This may include social media platforms, third-party advertising networks, and other entities that assist us in delivering, measuring the performance of, and optimizing our advertising campaigns.
Our Analytics Providers. We may disclose your personal information, including device and browser details and usage-related data, to third-party analytics providers who assist us in analyzing the effectiveness of our Services and marketing efforts—both online and offline.
Our Research Partners. We may disclose your personal information to our research partners, including those who perform surveys or academic/research projects either in collaboration with us or on our behalf.
Relevant Third Parties in Connection with Business Transactions or Reorganizations. If Astronex or any of its affiliates are, or may be, acquired by, merged with, or receive investment from another company, or if any of our assets are or may be transferred to another company (including in connection with bankruptcy or insolvency proceedings), we may disclose or transfer your personal information to the acquiring or successor entity in accordance with applicable law. We may also disclose limited information as necessary before such a transaction is completed, such as during due diligence phases, to lenders, auditors, or third-party advisors (e.g., attorneys and consultants).
Law Enforcement and Regulatory Authorities. We may disclose your personal information to comply with applicable legal or regulatory obligations and to respond to legally valid requests and communications from law enforcement or government authorities, to the extent required by applicable law.
Other Parties. We may disclose your personal information to other third parties at your direction, with your consent, or as otherwise legally permitted. For example, if you are the winner of a sweepstakes or other promotional campaign, we may disclose your name or other identifying information to those legally entitled to request such information. Additionally, we may disclose your personal information to:
- (i) comply with applicable laws or regulations;
- (ii) protect the Services, our rights, property, or safety, or the rights, property, privacy, or safety of others;
- (iii) prevent, detect, investigate, and respond to fraud, unauthorized activity or access, illegal actions, or misuse of the Services;
- (iv) enforce, detect violations of, and take action under the HEKA AI Terms of Service; and/or
- (v) pursue available remedies or limit damages that we may sustain.
Managing Your Marketing and Personalized Advertising Preferences
You have the ability to manage your HEKA AI account and your preferences as described below.
Marketing Communications
We may send you periodic marketing and promotional emails or other similar communications, and we will obtain your consent to do so where required by law. If you no longer wish to receive marketing and promotional communications from us, you may:
- Change your email preferences in your account settings; or
- Unsubscribe from such communications by following the “unsubscribe” instructions included in those communications.
Cookie Preferences
Depending on the country where you reside, you may have choices regarding the use of cookies. For example, by modifying your browser settings, you may choose to accept all cookies, be notified when a cookie is being set, or reject all cookies. Please note that if you reject all cookies, certain features of the Services may not function properly.
You can manage your cookie preferences by visiting the “Cookie Preferences” link provided in the footer of our website. These preferences are stored at the browser level—if you use multiple browsers, you will need to adjust your settings in each one. Similarly, if you use the same browser across multiple devices, you must manage preferences on each device separately.
Personalized Advertising Preferences
We engage in targeted advertising. This means you may see advertisements that are personalized to you while using the Services and/or you may see advertisements for HEKA AI on third-party services based on the information that we collect from and about you. If you wish to consent, opt in, or opt out of such advertising, you may do so as follows:
- On your browser: Visit “Cookie Preferences” in the footer of our website and adjust your cookie preferences (for example, by opting out of Targeted Advertising Cookies, where applicable in your jurisdiction).
- Through our mobile app: Navigate to the personalization settings located within the Privacy Center under the “More” menu.
Please note: These preferences are currently applied at the browser or device level. If you use more than one browser, you will need to set your preferences in each browser. If you use multiple devices, you must also manage preferences on each device (e.g., opting out via the Cookie Preferences link and in the App).
Managing Your Targeted Advertising Preferences Through Third Parties
Some web browsers, websites/platforms, and mobile devices allow you to manage preferences regarding targeted advertising. You can learn more about ad-serving companies and the available options to limit data collection and use by visiting the following organizations:
- Network Advertising Initiative: https://www.networkadvertising.org
- Digital Advertising Alliance: https://www.aboutads.info
- European Interactive Digital Advertising Alliance: https://www.youronlinechoices.eu
You can also adjust the settings on your mobile device to limit advertising data use. For example, you may delete or reset your advertiser ID on Android devices, or enable “Limit Ad Tracking” on Apple devices through system settings.
International Transfers of Personal Information
HEKA AI is operated by Astronex, which is headquartered in Vietnam and may use service providers located in Vietnam, and other regions. As a result, your personal information may be transferred to, stored in, or accessed from countries or regions with data protection and privacy laws that differ from those in your country of residence.
When we transfer your personal information outside of your country of residence, we do so in accordance with applicable law and take appropriate steps to ensure your information is adequately protected. These may include the use of standard contractual clauses or other legally recognized mechanisms.
However, please note that once your personal information is transferred to a different jurisdiction, it may be subject to the laws of that country, which may permit foreign governments, courts, law enforcement, or regulatory agencies to access your information under certain circumstances.
By using the Services and/or providing us with your personal information, you acknowledge and agree that your information may be transferred to countries outside of your country of residence.
User-Generated Content
We may offer public-facing interactive features, community forums, or discussion blogs on the Services that enable you to share information (such as your achievements, reviews, testimonials, or other user content). Any information you post to a public-facing section of the Services may be publicly viewable.
By posting content to such features, you acknowledge and agree that you have no expectation of privacy or confidentiality in the content you submit through these features, regardless of whether that content includes personal information. For more information about how such content is used, please refer to the Ownership and Use of Content section (Our License to You and Your License to Us) in our Terms of Service.
How We Protect Your Information
We implement reasonable technical, organizational, and administrative safeguards designed to protect the personal information we collect and control from loss, misuse, unauthorized access, disclosure, alteration, or destruction. However, no method of transmission or storage is completely secure. Therefore, we cannot guarantee the absolute security of your information.
How We Retain Your Information
We retain your personal information for as long as is necessary to fulfill the purposes described in this Privacy Policy (including to satisfy legal, accounting, or regulatory requirements), unless a longer retention period is required or permitted by law.
In determining the appropriate retention period, we consider:
- The volume, nature, and sensitivity of the personal information;
- The potential risk of harm from unauthorized use or disclosure;
- The purposes for which we process the information;
- Whether we can achieve those purposes through other means;
- Applicable legal requirements.
If we de-identify information, we will maintain and use that information in a de-identified form and will not attempt to re-identify it, except as required or permitted by law.
Contact Us
If you have any questions or concerns regarding this Privacy Policy or our privacy practices, you may contact us at:
Astronex Joint Stock Company
Email: aso.astronex@gmail.com
Your Privacy Rights
Depending on where you reside, the laws of your country, state, or province may grant you certain rights regarding how your personal information is collected, stored, used, and shared. These rights may include:
Right to Access and Data Portability.
The right to confirm whether we are processing your personal information, to know with whom it is shared, and to access or obtain a copy of that information in a portable and, where technically feasible, readily usable format.
Right to Deletion.
The right to request that we delete your personal information, subject to certain exceptions provided under applicable law.
Right to Correction.
The right to request correction of inaccuracies in your personal information, considering the nature of the information and the purposes for which it is processed.
Right to Limit or Opt-Out of Certain Types of Processing.
This includes:
- The “sale” of your personal information. While HEKA AI does not explicitly sell your data, some uses of Functional Cookies and/or Targeted Advertising Cookies may be considered a “sale” or “sharing” under certain privacy laws. Please refer to the Managing Your Marketing and Personalized Advertising Preferences section for details on how to exercise this right;
- The processing of your personal information for “profiling” and “targeted advertising” purposes; and
- Other forms of profiling, as defined by applicable law.
Right to Opt-In to Processing of Sensitive Information.
Certain jurisdictions provide residents with the right to affirmatively opt-in before sensitive information may be used for any purpose beyond providing the Services.
Right Against Discrimination.
We will not discriminate against you for exercising any of your legal privacy rights.
Right to Appeal Decisions.
You may have the right to appeal a decision we make regarding a privacy rights request. If you would like to submit an appeal, please email us at aso.astronex@gmail.com and include the word “APPEAL” in the subject line.
How to Exercise Your Rights
You can exercise your privacy rights by contacting our HEKA AI Privacy Request Center or by sending a direct request to aso.astronex@gmail.com, stating your country or region of residence and specifying which rights you wish to exercise.
How to Submit a Request Through an Authorized Representative
Where permitted by law, you may submit a privacy rights request through an authorized agent or representative. To process such requests, we may require verification of both the agent’s identity and documentation demonstrating that you have authorized the agent to act on your behalf.
Questions or Complaints
You may also contact our Data Protection Officer at aso.astronex@gmail.com if you have any questions, concerns, or complaints regarding our use or processing of your personal information.
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